UFuel is an independent South African petroleum-business specialist serving new entrants, licensed operators, service-station owners, investors and organisations across the downstream fuel sector.
UFuel brings together petroleum licence applications, feasibility, business planning, transaction and valuation advice, operating-readiness training and fuel-testing products. This allows clients to consider the regulated application and the commercial business together.
UFuel’s value comes from petroleum-specific knowledge, structured project methods, commercial judgement, documented client processes and practical industry resources. Clients receive a clearer view of the regulatory work and the commercial decisions that must support it.
Founder & principal advisor
Petroleum-business advisor, transaction practitioner and training developer with more than fifteen years of business brokerage, M&A and commercial advisory experience.
Willem established UFuel to help clients understand the connection between petroleum regulation and the business that must operate behind the licence. His work spans petroleum licensing, market entry, business planning, feasibility, petrol-station valuations and transactions, training and practical industry resources.
One specialist view
Talk to UFuel
Describe the regulated activity, commercial decision or transaction you need to address. UFuel will identify the relevant service before preparing a clear scope and fee proposal.